Morphosyntactic Adaptation and Functional Use of English Loanwords in Gen Z Online Service Conversations

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Keywords: digital discourse, English loanwords, functional use, Gen Z language, Morphosyntactic adaptation

Abstract

The increased prevalence of English in daily Indonesian communication was attributed to the rise of digital commerce and social media. Unlike previous research on code-mixing and borrowing, few studies have investigated how English words were modified in online service chats. This paper investigated how Indonesian Gen Z users transformed English words morphosyntactically in their conversations. It analyzed 124 chat interactions collected from Shopee, Tokopedia, Instagram, and WhatsApp. Using qualitative analysis, the study identified recurring morphosyntactic processes, including clipping, affixation, permutation, and hybrid command formation. Examples included "notif” (from notification), “orderan” (order + -an), “di-scan” (scan with the Indonesian passive prefix di-), and “auto-panik” (automatically panic). These forms showed that English words were restructured to fit Indonesian linguistic patterns, becoming integrated into everyday digital communication rather than remaining isolated loanwords. Interview data revealed that users employed these forms to make communication more efficient, distinctive, humorous, and socially engaging. The findings confirmed that Indonesian youth actively modified English words to support efficient, creative, humorous, and interactive communication. These usage patterns contributed to ongoing changes in Indonesian digital communication.

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Author Biographies

Margaret Stevani, Department of English Education, Faculty of Teacher Training and Education, Universitas Pembinaan Masyarakat Indonesia, Medan 20214

MARGARET STEVANI is an English Education lecturer at Universitas Pembinaan Masyarakat Indonesia (UPMI), Medan, Indonesia. She completed her Bachelor’s degree in English Education from Universitas Katolik Santo Thomas, Sumatera Utara, in 2017, and obtained her Master’s degree in English Education at Universitas HKBP Nommensen Medan in 2020. Her academic and research interests concentrate on four main areas: English for Specific Purposes (ESP), Digital culture learning, and Applied linguistics in technology-mediated contexts.

Murad Sawalmeh, Department of English Language and Literature, Faculty of Arts and Applied Sciences, Dhofar University, Salalah 2509

MURAD SAWALMEH is an Assistant Professor of Linguistics at the Department of Language and Translation, Dhofar University, Salalah, Oman, where he has taught since 2017. He earned his Ph.D. in Linguistics from the University of Huddersfield, UK, in 2016, following more than eight years of experience in teaching English and linguistics-related courses. His scholarly work spans sociolinguistics, discourse analysis, translation studies, and applied linguistics.

Happy Kusuma Wardani, Department of English Education, Faculty of Teacher Training and Education, Universitas Qomaruddin Gresik, Gresik 61152

HAPPY KUSUMA WARDANI is an English Education Lecturer at Universitas Qomaruddin Gresik, Indonesia. She completed her Master’s degree in English Education at Universitas Negeri Malang in 2011, specializing in English language teaching. Her professional interests include English pedagogy and intercultural studies, with a focus on diverse learners.

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Published
2026-05-30
How to Cite
Stevani, M., Sawalmeh, M., & Wardani, H. K. (2026). Morphosyntactic Adaptation and Functional Use of English Loanwords in Gen Z Online Service Conversations. OKARA: Jurnal Bahasa Dan Sastra, 20(1), 1–24. https://doi.org/10.19105/ojbs.v20i1.21645