Exploring the Language of Flavor: Emotive Language Analysis of Culinary Tourism Promotion in Solo City

Djatmika; Riyadi Santosa; Tri Wiratno; Rara Sugiarti; Agus Hari Wibowo

doi:10.19105/ojbs.v20i1.19485

Djatmika English Department, Faculty of Cultural Science, Universitas Sebelas Maret, Surakarta 57126 https://orcid.org/0000-0003-2802-6838
Riyadi Santosa English Department, Faculty of Cultural Science, Universitas Sebelas Maret, Surakarta 57126 https://orcid.org/0000-0002-9677-2253
Tri Wiratno English Department, Faculty of Cultural Science, Universitas Sebelas Maret, Surakarta 57126 https://orcid.org/0000-0001-8645-9629
Rara Sugiarti English Department, Faculty of Cultural Science, Universitas Sebelas Maret, Surakarta 57126 https://orcid.org/0000-0003-4679-7601
Agus Hari Wibowo English Department, Faculty of Cultural Science, Universitas Sebelas Maret, Surakarta 57126 https://orcid.org/0000-0002-9335-8524

https://doi.org/10.19105/ojbs.v20i1.19485

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Keywords: Culinary tourism, Promotional Texts, Emotive communication, Evaluative language, Systemic Functional Linguistics

Abstract

This study presents a meticulous examination of evaluative language patterns in culinary promotional texts, focusing on the emotive dimensions of communication within the context of Solo City’s culinary tourism discourse. Through a systematic analysis of culinary and restaurant review texts, distinct evaluation patterns and linguistic phenomena are identified and scrutinized. The analysis reveals a predominant emphasis on APPRECIATION aspects, particularly REACTION:IMPACT and REACTION:QUALITY, in conveying evaluations towards culinary entities, highlighting the strategic use of emotive language to captivate reader interest and engagement. However, there exists a notable underutilization of VALUATION aspects, which diminishes the comprehensiveness of the evaluative discourse. Furthermore, the absence of AFFECT and JUDGMENT aspects represents a missed opportunity to enrich the evaluative narrative and build familiarity with readers. Authors adeptly navigate the terrain of evaluative language, employing ATTITUDE aspects such as INTENSIFIERS and ATTITUDINAL LEXIS to imbue their discourse with emotive depth and foster reader engagement. The findings underscore the need for a balanced evaluation approach integrating APPRECIATION, VALUATION, AFFECT, and JUDGMENT aspects to sustain reader interest effectively. Future research directions include exploring cultural influences on evaluative language and investigating linguistic strategies’ effectiveness in culinary promotional texts.

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Author Biographies

Djatmika, English Department, Faculty of Cultural Science, Universitas Sebelas Maret, Surakarta 57126

DJATMIKA is a lecturer at the English Department, Doctor of Linguistics, Professor of Discourse Analysis, Faculty of Cultural Science, Universitas Sebelas Maret, Surakarta, Indonesia

Riyadi Santosa, English Department, Faculty of Cultural Science, Universitas Sebelas Maret, Surakarta 57126

RIYADI SANTOSA is lecturer at the English Department, Doctor of Philosophy, Professor of Systemic Functional Grammar, Faculty of Cultural Science, Universitas Sebelas Maret, Surakarta, Indonesia

Tri Wiratno, English Department, Faculty of Cultural Science, Universitas Sebelas Maret, Surakarta 57126

TRI WIRATNO is lecturer at the English Department, Doctor of Linguistics, Professor of Linguistics, Faculty of Cultural Science, Universitas Sebelas Maret, Surakarta, Indonesia

Rara Sugiarti, English Department, Faculty of Cultural Science, Universitas Sebelas Maret, Surakarta 57126

RARA SUGIARTI is a researcher at PUSPARI, Master of Tourism, Lecturer of English for Tourism, Faculty of Cultural Science, Universitas Sebelas Maret, Surakarta, Indonesia

Agus Hari Wibowo, English Department, Faculty of Cultural Science, Universitas Sebelas Maret, Surakarta 57126

AGUS HARI WIBOWO is a lecturer at the English Department, Doctor of Linguistics, Senior Lecturer in Linguistics, Faculty of Cultural Science, Universitas Sebelas Maret, Surakarta, Indonesia

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