Arabic Fuṣḥā in the Digital Space: Content Strategies, Participation Patterns, and the Sociolinguistic Dimensions of The Educational Instagram Account @arabic.clinic1

Authors

  • Rizki Yatul Mahmuda Universitas Muhammadiyah Sidoarjo
  • Hanik Mahliatussikah Universitas Negeri Malang

https://doi.org/10.19105/ajpba.v7i2.24877
Abstract views: 50 PDF downloads: 42

Keywords:

Digital Arabic, Content Analysis, Instagram, Audience Engagement, Sociolinguistics, Bahasa Arab Digital, Analisis Konten, Keterlibatan Audien, Sosiolinguistik

Abstract

This study examines the use of Arabic Fuṣḥā (Modern Standard Arabic) in the digital space through a content analysis of the educational Instagram account @arabic.clinic1. Employing both quantitative and qualitative content analysis of twenty posts and their comment sections during March–May 2025, the research identifies content typology, engagement-driving strategies, and audience participation patterns. Findings reveal that Qur’an-based content and proverbs generated the highest levels of appreciation, whereas concise lexical distinctions and linguistic facts generated the greatest private circulation. Audience participation was manifested through three fluid practices: responding, discussing, and disseminating. The consistent choice of fuṣḥā functions as a marker of intellectual prestige and Islamic identity simultaneously. These findings affirm that social media has become a space for Arabic revitalization that integrates education, identity, and entertainment, while offering a model for designing digital Arabic learning content.

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Published

2026-09-19

How to Cite

Mahmuda, R. Y., & Mahliatussikah, H. (2026). Arabic Fuṣḥā in the Digital Space: Content Strategies, Participation Patterns, and the Sociolinguistic Dimensions of The Educational Instagram Account @arabic.clinic1. Alibbaa’: Jurnal Pendidikan Bahasa Arab, 7(2), 541–562. https://doi.org/10.19105/ajpba.v7i2.24877

Issue

Vol. 7 No. 2 (2026)

Section

Articles

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