An integrative discursive pragmatics study of sarcastic humor in Instagram Reels, August–September 2025

Authors

https://doi.org/10.19105/ghancaran.v8i1.22876
Abstract views: 91 PDF downloads: 64

Keywords:

Sarcastic humor, integrative discursive pragmatics, pragmatic meaning, pragmatic function, sosial criticism

Abstract

This study aims to describe the pragmatic markers, meanings, and functions of sarcastic humor in Instagram Reels comments on the @laporpak_trans7 account during August–September 2025. Sarcastic humor on social media functions not only as entertainment but also as a medium for socio-political criticism and public responses to policy issues. This research employed a descriptive qualitative approach based on integrative discourse pragmatics. The data consisted of 50 sarcastic utterances collected from comments on five Instagram Reels videos. Data were gathered through observation and note-taking techniques and analyzed using cybertextual contexts. The findings indicate that sarcastic humor is marked by hyperbole, identity-based wordplay, direct satire, evaluative diction, and emoticons that help convey sarcastic intentions in digitalcommunication. The meanings expressed through sarcastic humor include criticism of government policies, public officials’ behavior, the use of state facilities, and policy transparency. Functionally, sarcastic humor serves as a medium for emotional expression, social criticism, symbolic reprimand of those in power, and representation of public opinion. The study concludes that sarcastic humor represents a multimodal form of communication and symbolic social resistance in digital spaces. Its novelty lies in integrating the analysis of pragmatic markers, meanings, and funct ions within cybertextual contexts, providing a more comprehensive understanding of sarcastic humor as socio-political expression in the digital public sphere.

Downloads

Download data is not yet available.

References

Akbari, A., Cahaya, N., & Hermawan, S. (2022). Wacana humor dalam acara mahadang buka puasa episode 1–6 pada kanal youtube Banjar TV. Locana, 5(2). https://doi.org/10.20527/jl.v5i2.94

Amalia, H., Abdullah, F., & Fatimah, A. S. (2021). Teaching writing to junior high school students: A focus on challenges and solutions. Journal of Language and Linguistic Studies, 17(S2), 794–810.

Aprilia, M., Yanuarsih, S., & Letreng, I. W. (2025). Humor sarkasme sebagai kritik sosial dalam acara Lapor Pak! Trans7. DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra, 5(4), 4314–4326.

Berger, A. A. (2017). An anatomy of humor. Routledge.

Ismail. (2013). Ironi dan sarkasme bahasa politik media. Pustaka Pelajar.

Khaira, R., Emilda, E., & Rahayu, R. (2024). Representasi bahasa humor dalam acara Lapor Pak! Trans7. Kande: Jurnal Ilmiah Pendidikan Bahasa dan Sastra Indonesia, 5(1), 87–96. https://doi.org/10.29103/jk.v5i1.16171

Keraf, G. (2004). Diksi dan gaya bahasa. PT Gramedia Pustaka Utama.

Kreuz, R. J. (2018). Irony and sarcasm. MIT Press.

Lisa, H., & Irma, A. (2025). Penggunaan akun second instagram sebagai media ekspresi diri remaja di era digital. Arini: Jurnal Ilmiah dan Karya Inovasi Guru, 2(1), 1–15. https://doi.org/10.71153/arini.v2i1.277

Levinson, S. C. (1983). Pragmatics. Cambridge University Press.

Maharani, D., Simanjuntak, H. S., Cahyani, N., Hazizah, R., & Sari, Y. (2025). Makna dalam era digital: Kajian semantik terhadap bahasa di media sosial Indonesia. Jejak Digital: Jurnal Ilmiah Multidisiplin, 1(4), 841–862. https://doi.org/10.63822/capxn478

Mahsun, M. (2017). Metode penelitian bahasa: Tahapan, strategi, metode, dan tekniknya. Rajawali Press.

Najiyah, F. (2025). Interpretasi mahasiswa terhadap stiker whatsapp bernuansa sarkastik dalam komunikasi di grup kelas STIKOSA-AWS. DIGICOM: Jurnal Komunikasi dan Media, 5(3), 1–6. https://doi.org/10.37826/digicom.v5i3.1051

Nasrudin, E. A. (2022). Bahasa sarkastik dalam laman sosial Facebook. International Journal of Social Science Research, 4(4), 19–29. https://doi.org/10.3389/FRYM.2018.00056

Purnomo, A., & Muhibbin, A. (2018). Pemanfaatan instagram sebagai media komunikasi pariwisata di Kabupaten Karanganyar (Studi analisis deskriptif kualitatif pada akun Instagram @explorekabkaranganyar) (Skripsi, Universitas Muhammadiyah Surakarta).

Putikadyanto, A. P. A., Suhartono, S., Mintowati, M., Cahyanto, B., & Setyawan, A. (2025). Apologizing with Threats? An Ethnocyberpragmatic Study of Social Commerce Content among the Madurese Ethnic Group. GHANCARAN: Jurnal Pendidikan Bahasa Dan Sastra Indonesia, 754-765. https://doi.org/10.19105/ghancaran.vi.21757

Rahardi, R. K. (2022a). Investigating the Pragmatic meaning of the smiley emoticon on whatsapp groups: A cyberpragmatics perspective. Bahastra, 42(1), 34–44. https://doi.org/10.26555/bs.v42i1.67

Rahardi, K. (2024). Peran konteks siberteks multimodal visual dalam mengungkap maksud penutur di ruang publik maya. Linguistik Indonesia, 42(1), 127-140. https://doi.org/10.26499/li.v42i1.604

Rahardi, R. K., & Budhiono, R. H. (2024). Information layers of ostentive communication of hoaxes in the perspective of relevance theory of Sperber & Wilson. Suar Betang, 19(2), 207–218. https://doi.org/10.26499/surbet.v19i2.23484

Ramadhan, I. F., & Achmad, A. (2024). Gaya bahasa humor satire politik komedi stand up comedian bintang emon dalam konten reels instagram. Petanda: Jurnal Ilmu Komunikasi dan Humaniora, 6(2), 125-134.

Rahardi, K. (2020). Pragmatik konteks ekstralinguistik dalam perspektif cyberpragmatics. Amara Books.

Ramdhan, M. (2021). Metode penelitian. Cipta Media Nusantara.

Sakina, I., & Hendrik, D. (2025). Perkembangan media massa indonesia: analisis kekuatan politik dan pengaruhnya terhadap demokrasi. Jurnal Politik Indonesia, 11(1). https://doi.org/10.20473/jpi.v11i1.66957

Saptaningsih, N., & Sari, V. P. (2015). Kritik sosial dalam humor stand up comedy episode “Kita Indonesia†(kajian Pragmatik). In Seminar Nasional PRASASTI II: Kajian pragmatik dalam berbagai bidang (pp. 324–328).

Septiani, D. (2023). Analisis wacana humor pada akun instagram @Heri_Horeh. Jurnal Bastrindo, 4(2), 203–219. https://doi.org/10.29303/jb.v4i2.1330

Widyawati, I., Indayani, I., & Nurhadi, T. (2023). Analisis gaya bahasa sindiran pemain dalam acara Lapor Pak di stasiun televisi Trans 7. Jurnal Kependidikan, 8(1), 121–127.

Yule, G. (1996). Pragmatics. Oxford University Press.

Downloads

Published

2026-07-21

How to Cite

Gulo, I. I., & Rahardi, R. K. (2026). An integrative discursive pragmatics study of sarcastic humor in Instagram Reels, August–September 2025. GHANCARAN: Jurnal Pendidikan Bahasa Dan Sastra Indonesia, 8(1), 188–204. https://doi.org/10.19105/ghancaran.v8i1.22876

Issue

Vol. 8 No. 1 (2026): In Progress

Section

Articles

License

Ghancaran: Jurnal Pendidikan Bahasa dan Sastra Indonesia uses an Open Access Policy under the Creative Commons Attribution-ShareAlike 4.0 International License. Authors publishing in this journal agree to the following terms: 

  1. Ghancaran Journal holds the copyright and grants the journal rights for first publication with the work simultaneously licensed under a Creative Commons License 
    The work is distributed under Creative Commons Attribution-ShareAlike 4.0 International License which allows others to share, copy, and redistribute the material in any media or format and adapt, remix, change, and develop the material even for commercial purposes, as long as it is stated credit and license derivative works under similar terms.
  2. Authors may make additional contractual arrangements for non-exclusive distribution of the journal's published work version.
  3. Authors are permitted to post their work online (e.g., in institutional repositories or on their websites) before and during submission, as doing so may lead to productive exchange.