Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah

Populisme Agama

Sitti Ansoriah — 2025-06-30

The purpose of this study is to look at the phenomenon of religious populism in the context of identity politics and how it impacts the approach to Islamic preaching in the digital era. Where there is a shift in Islamic preaching from a traditional approach to a more interactive and social media-based approach. This research was conducted using a descriptive qualitative approach through literature study. The results of the study show that religious populism increases social polarization and influences the content and style of preaching communication, which is more exclusive and emotional. In addition, the findings show that preachers (Dai) respond to this phenomenon in various ways, such as supporting populist narratives and preaching in a moderate manner to reduce social conflict. The new findings of this study lie in the strategic analysis of Islamic preaching in responding to religious populism from 2015 to 2024. By integrating the views of modern Muslim scholars on political communication, digital discourse, and da'wah theory. Previous studies have not discussed this approach comprehensively, especially those focusing on the dynamics of social media and religious identity. Therefore, it is hoped that this research will provide theoretical and practical assistance in building a da'wah strategy that is appropriate to the socio-political challenges in the digital era.

Strategi Pemasaran Dakwah melalui Media Digital dalam Menarik Minat Masyarakat Belajar Agama Islam

Rhohis Kurniawan — 2025-07-10

Digital transformation has presented great challenges and opportunities in the spread of Islamic da'wah, especially in reaching the millennial and Z generations who are very active in the digital world. The urgency of this topic lies in the need for a da'wah strategy that is adaptive and relevant to technological developments and the information consumption behavior of modern society. This research aims to examine the marketing strategy of da'wah through digital media in attracting people to study Islam. The method used is a descriptive qualitative approach with data collection techniques based on library research, as well as content analysis of relevant literature and academic documentation. The results of the study show that effective digital da'wah marketing strategies include audience segmentation, edutainment-based content development, strategic use of social media platforms, and technology-based learning personalization. Digital media is proven to increase accessibility, interactivity, and audience engagement in Islamic learning. This study concludes that structured and innovative digital da'wah can expand the reach of Islamic propagation while strengthening the spiritual understanding of modern society. Further studies are recommended to explore the effectiveness of specific platforms through empirical approaches and direct engagement with users.

Komodifikasi Nama Samaran Penyiar dalam Industri Radio

Suhariyanto — 2025-07-10

This research seek to understand how the radio industry operates in the era of media convergence, particularly in relation to media commodification. Here, the researcher will specifically describe the behavior of media workers in using pseudonyms in radio broadcasts. The research object is located at Radio Pop FM Semarang, Central Java. This research uses media economics theory with a political economy perspective. Additionally, the researcher will also analyze from the perspective of commodification, where one of the indicators is to obtain profit. This research will examine how media commodification practices at Radio POP FM are related to pseudonym sales strategies. This research uses a critical paradigm with a qualitative approach. The result of this research is that the use of pseudonyms or fake names in broadcasting media constitutes the commodification of names within the media itself.

Fenomena Photo Dump di Media Sosial pada Mahasiswa Universitas Al-Qolam Malang

Rima Mufida — 2025-07-31

The Trend of photo dump story templates has recently emerged as a distinct phenomenon on Instagram, with many users, especially those from Generation Z, actively engaging in it. According to Albert Bandura's Social Cognitive Theory, individuals learn behaviors through observation of their environment, including content on social media. This study aims to analyze the photo dump template trend through Bandura’s perspective among Gen Z adolescents, using a qualitative method with a descriptive approach and data analyzed through Miles and Huberman’s interactive model. The results show that this phenomenon occurs through three main stages: observation, where users view others’ Instagram stories and are cognitively influenced to imitate them; modeling, where they replicate the trend by editing and uploading personal photos without concerns of plagiarism; and self-efficacy, where users gain confidence from the freedom to express themselves without the pressure of appearing aesthetically perfect. From Bandura’s viewpoint, this trend represents a form of social learning that has become a new cultural and social norm on Instagram, where blurry, candid, or visually plain photos are increasingly appreciated for their authenticity. For Gen Z, photo dumps offer a way to express their lives honestly, resist excessive validation, and avoid the social pressure to maintain an idealized online persona.

Analisis Pesan Dakwah Ustadz Agam Fachrul di Media Sosial

Maufiratun Nisa — 2025-08-27

The increasing phenomenon of anxiety and stress, especially among the younger generation, poses a serious challenge in modern life. In this context, da'wah (Islamic preaching) as a medium of spiritual communication plays a crucial role in providing enlightenment and inner peace. This study aims to analyze the da'wah message of Ustadz Agam in the YouTube channel Ismuhu Yahya TV, "Episode of Tranquility." The research focuses on: 1) a description of Ustadz Agam's da'wah message and 2) Ustadz Agam Fachrul's da'wah message about "tranquility" uploaded to the YouTube channel Ismuhu Yahya TV. This research is a library research study with a qualitative approach, using the content analysis method (Harold D. Laswell) to systematically analyze the content of the da'wah message. The results indicate that the structure of the da'wah message consists of three main parts: the introduction, the body, and the conclusion. The messages of da'wah found include: the importance of the power of prayer, appreciating every moment, facing sadness with faith, overcoming sadness and weakness, seeking peace through worship, the importance of prioritizing obedience to Allah and His Messenger, the virtue of the power of istighfar, always relying on Allah SWT in any situation, the importance of prioritizing tawakkul (trust), increasing the capacity of the soul when facing problems, and always being grateful to parents.

Gerakan Dakwah Ustadz Khalid Basalamah di Platform Youtube

M. Syahrul Ulum — 2025-11-10

This research aims to analyze social practices in Ustadz Khalid Basalamah's da'wah movement on the YouTube platform using Anthony Giddens' Social Practice Theory approach. The research method used is qualitative with a library study focus, which involves collecting data from various sources such as journals, books, articles, YouTube and related literature. This research explains social practices in the context of Ustadz Khalid Basalamah's da'wah movement on YouTube, identifying findings that are relevant to Anthony Giddens' Social Practice Theory. A qualitative approach was used to explore the data and understand how the practices of the da'wah movement were reflected in Giddens' theoretical perspective. The results of data analysis will be linked to the concept of Anthony Giddens' Social Practice Theory, so that it can provide a deep understanding of the phenomenon of Ustadz Khalid Basalamah's preaching movement on YouTube. It is hoped that this research can contribute to the theoretical understanding of social practices and the phenomenon of da'wah in the digital era, by connecting empirical findings with the conceptual framework provided by Anthony Giddens.