Mabny: Journal of Sharia Management and Business

An AR Technology Adoption in BeautyCam on Shopee: TAM-Based Literature Review

2025-05-06T08:31:11+07:00

This study examines factors influencing the intention to use Augmented Reality (AR) technology in the BeautyCam feature of the Shopee app, based on Fred Davis's TAM model (1989). Conducting a targeted literature published between 2020 and 2024, the study identifies three critical TAM dimensions—perceived usefulness, perceived ease of use, and attitude toward using—that shape behavioral intention to adopt AR technology. The findings highlight the potential for AR technology to be monetized and standardized through these dimensions. The TAM model serves as a theoretical framework to understand user adoption and usage behaviors, offering insights into the critical elements for successful technology integration. As a practical application, it aims to bridge the gap between scientific knowledge and AR application strategies, with the goal of improving the user experience and satisfaction with Shopee's BeautyCam feature. It also provides a foundation for future studies on AR technology in e-commerce, contributing to the growing literature on its practical applications.

Pengaruh Distribusi Bantuan Langsung Tunai (BLT) Tidak Merata terhadap Dissatisfaction Masyarakat Menengah kebawah dusun Jatiagung Gumukmas

2025-05-06T08:31:12+07:00

Bantuan Langsung Tunai (BLT), merupakan salah satu bentuk bantuan sosial yang diberikan pemerintah untuk membantu perekonomian masyarakat yang terdampak oleh berbagai krisis ekonomi. Namun, masalah ketidakmerataan distribusi BLT sering kali memicu ketidakpuasan di kalangan penerima manfaat. Penelitian ini bertujuan untuk menganalisis pengaruh distribusi Bantuan Langsung Tunai (BLT) yang tidak merata terhadap ketidakpuasan masyarakat menengah ke bawah di Kecamatan Jatiagung, Gumukmas. Metode penelitian kuantitatif dengan jenis penelitian studi kasus, pengambilan sampel dengan purposive sampling, yang melibatkan 100 responden. Data dianalisis menggunakan Stuctur Equetion Modeling (SEM) dengan software analisis SmartPLS 3. Hasil penelitian menunjukkan bahwa transparansi biaya berpengaruh positif dan signifikan terhadap variabel minat konsumen memilih PT. Hasil penelitian menunjukkan bahwa distribusi BLT yang tidak merata berpengaruh signifikan terhadap ketidakpuasan masyarakat, terutama dalam hal jumlah dan waktu penyaluran. Ketidakmerataan ini berpotensi memperburuk ketegangan sosial dan memperlemah efektivitas program bantuan. Temuan ini memberikan wawasan baru mengenai pentingnya kebijakan pemerintah dalam memperbaiki sistem distribusi bantuan sosial agar lebih adil, merata dan tepat sasaran.

Pengaruh Profitabilitas, Leverage, dan Likuiditas Terhadap Manajemen Laba Pada Perusahaan Sektor Food and Beverages Di Bei Periode Tahun 2019-2023

2025-05-06T08:31:12+07:00

This study aims to determine and analyse whether Profitability, Leverage, and Liquidity affect earnings management. This type of research is quantitative which is used to examine predetermined populations and samples. In this study, the sampling used purposive sampling technique, namely based on predetermined criteria as many as 20 Food and Beverages companies on the BEI for the 2019-2023 period. The first hypothesis of this study concluded that the profitability variable partially has no effect on earnings management, companies that have high profits do not necessarily produce high earnings management. The second hypothesis in this study is that leverage is concluded to have no effect on earnings management, the results show that the higher the leverage in the company, the more earnings management will decrease if management cannot manage finances so as to cause large debts that have an impact on the company's difficulty paying its obligations. In the third hypothesis, liquidity also has no effect on earnings management, which means that when the value of the liquidity ratio is low, the company has difficulty paying its short-term debt. The results in testing together (simultaneously) show that the variables of profitability, leverage, and liquidity have no effect on earnings management.

Examining the Influence of E-WOM, Social Media Marketing, and Subjective Norms on Green Purchase Intention Avoskin Skincare Product in Yogyakarta: A Literature Review

2025-05-06T08:31:12+07:00

The increasing awareness of environmental sustainability has driven consumers to adopt eco-friendly products, including green skincare items. Avoskin, a popular skincare brand in Yogyakarta, has attracted attention due to its environmentally conscious initiatives and marketing strategies. This study examines the influence of electronic word-of-mouth (E-WOM), social media marketing, and subjective norms on green purchase intention. By synthesizing previous studies, this literature review explores how digital communication and social influences shape consumer behavior towards purchasing Avoskin skincare products.

This research employs a literature review method, synthesizing scholarly articles, research papers, and relevant theories from the past decade. The study focuses on the Theory of Planned Behavior (TPB) to explain the relationship between subjective norms, attitudes, and perceived behavioral control in influencing purchase intentions. Data are sourced from peer-reviewed journals, online databases, and case studies related to green marketing, E-WOM, social media, and consumer behavior.

The review highlights that E-WOM plays a critical role in building trust and influencing consumer perceptions of Avoskin's eco-friendly claims. Social media marketing campaigns significantly enhance brand visibility and consumer engagement, promoting green purchase intention. Furthermore, subjective norms, including family, peer influence, and societal expectations, positively impact individual decisions to purchase green products. Combined, these factors create a robust framework for understanding the growing demand for sustainable skincare products like Avoskin in Yogyakarta.

The Digital Shift In The Mebel Market: How Marketing Strategies, Brand Equity, Location and Price Perception Influence Consumer Decisions

2025-05-26T10:50:45+07:00

This study examines the impact of digital marketing, strategic location, brand equity, and price perception on consumer purchase decisions in the furniture industry, focusing on Mebel Mandiri. Integrating digital transformation and behavioral economics, it offers a fresh perspective on consumer decision-making. Using a quantitative associative approach, data from 33 respondents was analyzed with SPSS 20, employing validity and reliability tests, classical assumption tests, multiple linear regression, and F and T-tests. The results indicate that digital marketing and price perception significantly influence purchasing decisions, while location and brand equity do not. However, collectively, these variables account for 72.2% (R² = 0.722) of consumer purchasing decisions, with 27.8% influenced by other factors. The study highlights that effective digital marketing strategies and competitive pricing are essential for enhancing consumer decisions. Businesses should focus on interactive and credible digital content while aligning pricing with product value. Additionally, digital marketing and price perception play a crucial role in strengthening SMEs, driving digital transformation, and fostering consumer trust. These strategies expand market reach, improve business resilience, and contribute to economic growth, job creation, and sustainable development.

Akselerasi Kualitas Pelayanan Sertifikasi Halal Produk UMKM di Madura

2025-06-26T12:37:05+07:00

Abstract:

This study aims to analyze the quality of service in the halal certification process carried out by the Halal Center of IAIN Madura for MSME actors on Madura Island. Although most business actors are aware of the importance of halal certification, ownership of certificates remains low. The study uses a qualitative case study approach to explore the managerial role of the Halal Center in accelerating and simplifying the halal certification process. The findings reveal that service improvements are achieved through strengthened infrastructure, intensive training for halal facilitators, and both social and digital innovations such as the SIHALAL application and WhatsApp groups. Positive responses from MSMEs indicate that the Halal Center of IAIN Madura has significantly contributed to raising awareness, understanding, and participation in the halal certification process.

Keywords: service quality, halal certification, MSMEs, Halal Center, Madura.

Abstrak:

Penelitian ini bertujuan untuk menganalisis kualitas pelayanan dalam proses sertifikasi halal yang dilakukan oleh Halal Center IAIN Madura terhadap pelaku UMKM di Pulau Madura. Meskipun mayoritas pelaku usaha menyadari pentingnya sertifikasi halal, tingkat kepemilikan sertifikat masih rendah. Penelitian ini menggunakan pendekatan kualitatif dengan studi kasus, untuk mendalami peran manajerial Halal Center dalam mempercepat dan mempermudah proses sertifikasi halal. Hasil penelitian menunjukkan bahwa peningkatan pelayanan dilakukan melalui penguatan sarana-prasarana, pelatihan intensif bagi pendamping, serta inovasi sosial dan digital seperti penggunaan aplikasi SIHALAL dan grup WhatsApp. Respon positif dari UMKM menunjukkan bahwa keberadaan Halal Center IAIN Madura memberikan kontribusi nyata dalam mendorong kesadaran, pemahaman, dan partisipasi pelaku usaha dalam proses sertifikasi halal.

Kata kunci: kualitas pelayanan, sertifikasi halal, UMKM, Halal Center, Madura.