Erizal Candra Efendi, Ahmad Wira, Rahma Yani Sania, & Irwandi Jaswir. (2026). Islamic Business Ethics in Live Selling Practices of Halal Culinary MSMEs in Padang City. Mabny: Journal of Sharia Management and Business, 6(1), 32–46. https://doi.org/10.19105/mabny.v6i1.24642