THE COMMODIFICATION OF CHILDREN ON SOCIAL MEDIA: Exploring Child Exploitation through Hadith and Islamic Parenting Ethics
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Keywords:
Child exploitation, social media, netnography, parenting ethics, hadith, Islamic parenting, digital economy.
Abstract
The phenomenon of child exploitation on social media shows an alarming escalation, especially when children—even infants—are actively involved in the production of digital content to attract public sympathy or financial gain. This study analyzes child exploitation practices through a netnographic approach, focusing on a viral case of an orphanage in Medan that exploited children for live streaming on TikTok to obtain donations. Through stages of investigation, interaction, immersion, and integration, this research evaluates audience responses, digital interaction dynamics, and the psychological impact on children. Findings indicate that this exploitation blurs the boundaries between private and public spaces in children's lives and normalizes the commodification of children in the digital economy. From an Islamic perspective, these actions contradict the ethical principles of parenting taught by the Prophet Muhammad, which emphasize love, protection of dignity, and the spiritual responsibility of parents. Thus, the prophetic values in parenting hadiths can serve as an ethical foundation for building fair, humane, and Islam-compliant digital parenting practices.
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Sarkadi, Anna, Anton Dahlberg, Karin Fängström, and Georgina Warner. “Children Want Parents to Ask for Permission before ‘Sharenting.’” Journal of Paediatrics and Child Health 56, no. 6 (2020): 981–83. https://doi.org/10.1111/jpc.14945.
Siregar, Friska Anggi, and Muslem. “Eksploitasi Anak Di Ruang Media; Sebuah Tinjuan Hukum.” Al-Qadha : Jurnal Hukum Islam Dan Perundang-Undangan 9, no. 1 (2022): 215–30. https://doi.org/10.32505/qadha.v9i1.4060.
Yesika, D H. “Eksploitasi Anak Dalam UU Perlindungan Anak Menurut Perspektif Hukum Islam.” Tadarus, 2018. http://journal.um-surabaya.ac.id/index.php/Tadarus/article/view/2142.
Amalia, Lia. “Abang Ini Ngasih Anak Bayi 2 Bulan Bubur Instan Mayan Banyak,” 2023. https://vm.tiktok.com/ZMhv21r2L/.
———. “Kaget Banget Tengah Malem Iseng Liat Live Tiktok,” 2023. https://vt.tiktok.com/ZSjP7qWms/.
Astuti, Ria, Erni Munastiwi, Muqowim, and Muammar Qadafi. “Digital Parenting: Utilizing Technology to Instill Islamic Education Values in Young Children.” TADRIS: Jurnal Pendidikan Islam 17, no. 2 (2022): 365–78. https://doi.org/10.19105/tjpi.v17i2.7468.
Barnes, Renee, and Anna and Potter. “Sharenting and Parents’ Digital Literacy: An Agenda for Future Research.” Communication Research and Practice 7, no. 1 (January 2, 2021): 6–20. https://doi.org/10.1080/22041451.2020.1847819.
Campana, Mario, Astrid Van den Bossche, and Bryoney Miller. “#dadtribe: Performing Sharenting Labour to Commercialise Involved Fatherhood.” Journal of Macromarketing 40, no. 4 (December 1, 2020): 475–91. https://doi.org/10.1177/0276146720933334.
Dāwud, Abū. Sunan Abī Dāwud. India: Al-Matḥba’ah Al-Anshāriyah, n.d.
Detiksumut, Tim. “Pengelola Panti Di Medan Eksploitasi Anak Via TikTok, Raup Rp 50 Juta/Bulan.” detikNews, 2023. https://news.detik.com/berita/d-6942721/pengelola-panti-di-medan-eksploitasi-anak-via-tiktok-raup-rp-50-juta-bulan.
Eriyanto. Metide Netnografi Pendekatan Kualitatif Dalam Memahami Budaya Pengguna Media Sosial. Bandung: PT Remaja Rosdakarya, 2021.
Febriari, Silvana. “Panti Asuhan Yang Diduga Eksploitasi Anak Di Medan Kembali Digerebek.” Metro TV, 2023. https://www.metrotvnews.com/play/K5nC4eD9-panti-asuhan-yang-diduga-eksploitasi-anak-di-medan-kembali-digerebek.
Fridha, Merry, and Rahmat Edi Irawan. “Eksploitasi Anak Melalui Akun Instagram (Analisis Wacana Kritis Praktek Sharenting Oleh Selebgram Ashanty & Rachel Venya).” Komuniti : Jurnal Komunikasi Dan Teknologi Informasi 12, no. 1 (2020): 68–80. https://doi.org/10.23917/komuniti.v12i1.10703.
Hafid, Erwin. Hadis Parenting Menakar Validitas Hadis Pendidikan Anak Usia Dini. Jakarta: Orbit Publishing Jakarta, 2017.
Hafiz Muharram Sk, Ahmad, and Faisal Riza. “Analisis Yuridis Eksploitasi Anak Melalui Media Sosial Tiktok : Perspektif Undang-Undang Perlindungan Anak.” Jurnal Ilmu Hukum, Humaniora Dan Politik 4, no. 4 (2024): 802–10. https://doi.org/10.38035/jihhp.v4i4.2086.
Hanbal, Al-Imām Ahmad bin. Musnad Al-Imām Ahmad Bin Hanbal. Turki: Muassasah Al-Risālah, n.d.
Hefni, Azizah. Tuntunan Mendidik Anak Secara Islami. Jakarta: Qultum Media, 2018.
Holiday, Steven, Mary S. Norman, and Rebecca L. Densley. “Sharenting and the Extended Self: Self-Representation in Parents’ Instagram Presentations of Their Children.” Popular Communication 20, no. 1 (January 2, 2022): 1–15. https://doi.org/10.1080/15405702.2020.1744610.
Innisial_S. “Ya Allah Bayi 2 Bulan Di Kasih Makan Banyak Dan Dikasih Minum Air Putih Jam 1 Malam,” 2023. https://vt.tiktok.com/ZSjxfdGGA/.
Kayus Kayowuan Lewoleba, and Khairunisa Syalsabila. “Analisis Peranan Masyrakat Serta Perlindungan Hukum Terhadap Kids Influencer Sebagai Bentuk Lain Dari Eksploitasi Anak.” VISA: Journal of Vision and Ideas 4, no. 3 (2024): 1509–18. https://doi.org/10.47467/visa.v4i3.3125.
Mawar, Silalahi. “Bayi 2 Bulan Dikasih Makan Jam 1 Malam Dan Porsi Banyak,” 2023. https://vt.tiktok.com/ZSjPvSTHr/.
Muhajir, Achmad. “HADHANAH DALAM ISLAM (Hak Pengasuhan Anak Dalam Sektor Pendidikan Rumah).” SAP (Susunan Artikel Pendidikan) 2, no. 2 (2017): 165–73. https://doi.org/10.30998/sap.v2i2.2089.
Muhammad, Abu. Al-Jāmi’ Al-Kabīr (Sunan Al Tirmidzī). beirut: Dār Al-Ghārib Al-Islāmī, n.d.
Nurliana, Nurliana, and Miftah Ulya. “Pendidikan Anak Perspektif Psikologi.” Al-Liqo: Jurnal Pendidikan Islam 6, no. 1 (2021): 56–67. https://doi.org/10.46963/alliqo.v6i1.313.
Nurul Isnaini, A.Sulaeman. “Pendidikan Anak Tanpa Kekerasan Dalam Perspektif Islam.” Prosiding Seminar Nasional Prodi Pai Ump Tahun 2019, 2019, 193–202.
Patroli.indosiar. “Diduga ‘ngemis’ Online Di Live Medsos, Pengasuh Panti Asuhan Di Medan Ditetapkan Menjadi Tersangka,” n.d. https://vt.tiktok.com/ZSjPWEks7/.
Rafsanjani, Jody Imam. “Legal Protection of Kid Influencers from Child Exploitation.” Jurnal Penelitian Hukum De Jure 22, no. 1 (2022): 93. https://doi.org/10.30641/dejure.2022.v22.93-104.
Ranzini, Giulia, Gemma Newlands, and Christoph Lutz. “Sharenting, Peer Influence, and Privacy Concerns: A Study on the Instagram-Sharing Behaviors of Parents in the United Kingdom.” Social Media + Society 6, no. 4 (October 2020): 2056305120978376. https://doi.org/10.1177/2056305120978376.
Rizqi, Fihra. “Perlindungan Hukum Terhadap Anak Korban Eksploitasi Di Ruang Digital.” Das Sollen 1, no. 2 (2023): 1–25. https://doi.org/10.11111/dassollen.xxxxxxx.
Sarkadi, Anna, Anton Dahlberg, Karin Fängström, and Georgina Warner. “Children Want Parents to Ask for Permission before ‘Sharenting.’” Journal of Paediatrics and Child Health 56, no. 6 (2020): 981–83. https://doi.org/10.1111/jpc.14945.
Siregar, Friska Anggi, and Muslem. “Eksploitasi Anak Di Ruang Media; Sebuah Tinjuan Hukum.” Al-Qadha : Jurnal Hukum Islam Dan Perundang-Undangan 9, no. 1 (2022): 215–30. https://doi.org/10.32505/qadha.v9i1.4060.
Yesika, D H. “Eksploitasi Anak Dalam UU Perlindungan Anak Menurut Perspektif Hukum Islam.” Tadarus, 2018. http://journal.um-surabaya.ac.id/index.php/Tadarus/article/view/2142.
Published
2025-06-28
How to Cite
Shinta Nuriyah Hadiana, Mukhammad Zamzami, Muhammad Lutfi, and Wael Hegazy. 2025. “THE COMMODIFICATION OF CHILDREN ON SOCIAL MEDIA: Exploring Child Exploitation through Hadith and Islamic Parenting Ethics”. Islamuna: Jurnal Studi Islam 12 (1). Pamekasan, Indonesia, 1-27. https://doi.org/10.19105/islamuna.v12i1.19227.
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